Strategic consulting services for Vietnamese and Korean businesses

VIVACE C&E consulting helps companies of both nations reach a new market.

Through strategic partnerships, we provide a solution to maximize synergy and hence develop the best business model together.

📈 Bilateral Partnership

Explore bilateral investment projects and strengthen partnerships with Korean companies

€ Financial Consulting

Explore investors (FI/SI) for business execution, fund raising and consultation on financial arrangements

⚡ Brand Awareness

Increase brand awareness in Korea through marketing, promotion and CSR activities

🌏 Networking

Provide professional networking services, information and consultation needed to execute business in our clients' interest


🗺 Real Estate

Real estate vertical integration

Development, Construction, Marketing and Property management

📈 Finance

Investment done right

Real estate and Infrastructure project financing, Equity investment, Refinancing and Airline jet financing

🔘 M&A

Acquire core technologies

M&A Brokerage of part manufacturers of electronics and automotive industry

🌐 Venture Capital

Startup Investment

Incubation for prominent startups and an open innovation platform for enterprise

🤍 Entertainment

K-Culture Investment

Investment consulting on K-Pop, Korean Movies and K-Drama contents


SeokPil KIM




SangCheol JEONG


ByungWon CHOI


David KIM


Jay JongMin HAM


Peter YU


SeokPil KIM

Samsung HQ Chief Marketing Officer (CMO)

Chief of Mobile Phone Sales/Marketing

Head of B2B, CSR, GR

Samsung Europe President & CEO (2010 - 2013)

Samsung France President (2007- 2010)

Samsung UK President (2005 - 2007)

Samsung Group Chairman's Office Global Strategist Group (1997 - 2004)


  • Vietnam Investment Fund for Startup Companies (No. 1 & 2)

2019 VKBIA

  • Vietnam Korea Business Investment Association Founding Member

2010-2013 Samsung Electronics Europe

  • Samsung Electronics Europe Turnover: Historic Record 39 Billion USD

2007-2010 Samsung Electronics France

  • Culture Marketing (French Gastronomy , Chef Marketing)

2005-2007 Samsung Electronics UK

  • Corporate Marketing Case: Sports Marketing (Chelsea Sponsorship)

1997-2003 Samsung Group Chairman's Office

  • Consulting for Samsung Electronics (Digital Marketing Strategy, Market Driven Strategy, Future Business Road Map Strategy)


VBF (Vietnam Business Forum) Co-Chairman



KORCHAM (Vietnam) Vice Chairman

Korea Embassy in Vietnam Political & Regional Affairs Expert

SangCheol JEONG

Samsung Life Senior Advisor to President

SVP, Head of Portfolio Management

VP, Head of Loan Business

VP, Head of Credit Analysis

VP, Head of Alternative Investment

Samsung Group Chairman's Office Global Strategist Group

Samsung Life Manager (Asset portfolio management, financial products investment)

2000-2017 Samsung Life

  • Asset liability management strategy (2000)

  • Database marketing strategy (2002)

  • CRM(Client Relationship Management) strategy for SLI (2004)

  • New market entry strategy into Southeast Asian Countries (2005)

  • Investment performance evaluation system (2008)

  • Masterplan for asset management business for SLI (2014)

  • M&A opportunities in global asset management industry (2015/16)

  • Searching for M&A targets in alternative investment sector (2017)

2003-2009 Samsung Group

  • Establishment of global talents training program (2003)

  • Overseas market entry strategy for financial affiliate (2004)

  • Venture Business Strategy (2005)

  • E-business strategy for Samsung Finance Companies (2005)

  • Voice recognition technology (2006)

  • Benchmarking for Best Practices in Global Hotel Companies

  • New business development in Middle East for Samsung Engineering

  • New business opportunity in Cruise business for Samsung Heavy Industry

2006/7 Samsung Security

  • Global partnership development in investment banking business (2006)

  • CRM strategy for Samsung Security (2007)

2003 Samsung Fire & Marine

  • Overseas business development strategy in Vietnam and Thailand

ByungWon CHOI

SeedOn Partners Chairman and Founder

STIC Investments Vice Chairman & CJ COPA Fund Manager, CEO, CFO

Shinhan Financial Investments Branch Manager,

Deputy General Manager at Chairman's office

Korea Exchange Bank Associate, Foreign Exchange Division

2018-Present SeedOn Partners

  • Connected Korean Company to Solar Energy Power Plant (70Mw) in Chau Duc Industrial Zone, Vietnam

1999-2017 STIC Investments

  • COPA Fund : US$ 1Bil (NPS US$ 500M + CJ Group US$ 500$) for CJ Group overseas M&A

  • Joined the investment in Gemadept Logistics with CJ Group

  • Joined the M&A for Rokin Cold Chain Co.(in China) with CJ Group

  • Joined the investment in Cinemaximum Multiplex Cinema Chain(in Turkey) with CJ Group

  • Established 15 Venture Funds and 5 PEFs (included 5 foreign Funds)

  • Increased AUM from US$ 1Bil to US$ 3Bil

  • Invited LPs(Limited Partners) : Shinhan Banking Group, Woori Banking Group, NH NongHyup Banking Group, KDB(Korea Development Bank), Hana Banking Group, NPS(National Pension Service), KTCU(Korea Teachers Credit Union), MMAA(The Military Mutual Aid Association), NCBC(National Commercial Bank Capital, Saudi Arabia), Temasek(Singapore), Mitsubishi Corp(Japan), SK Telecom

  • Joined the investment in Hoa Sen Group with STIC Fund (Deal size US$10 Mil)

1989-1999 Shinhan Investments Corp.

  • Opened the first Cyber Trading Room among all branches in Korea

  • Led a task force team to establish Shinhan Investment Managing Co (paid-in-capital US$ 30 Mil.) with NH Banking Group

1985-1989 Korea Exchange Bank

  • Analyzed US currency effect on Korea Economy based on every possible exchange rate

David KIM

The Invention Lab Founder, CEO

ROA consulting Inc. Founder, CEO

SOFTBANK Research & Consulting Managing Director

SOFTBANK Media Inc. Strategic Planning, Associate

2017-2019 The Invention Lab

  • Was in charge of the Inbound OI Program aimed at PoC with major departments, collaborated with KB Kookmin Card and found innovation start-up in the Lifestyle-Tech field with initial investment

  • Selected 5 in-house ventures in Samyang Holdings and provided accelerating service

  • Selected 3 in-house ventures in HDC, launched training program and the initial investment was confirmed in cooperation with HDC for 1 spin-off start-up

  • Was in charge of the Inbound OI Program aimed to build Joint BM with core business divisions, collaborated with Welcome Savings Bank and found start-ups for technological innovation in fintech and O2O fields with initial investment

Jay JongMin HAM

AI Institute in Seoul National Univ. Director of CIC (Center for Industry Cooperation)

AI Research Institute EVP / Chief Service Officer (CSO)

LG Fashion Executive Vice President of e-Commerce Biz.

Samsung Electronics VP / Service UX & Engineering

Naver VP / Naver Service Officer

Chief of Portal Service Engineering & Technology

2019-2020 AIRI

  • Developing AI agent service in Insurance and Finance industry

  • Developing state of art Vision technology for object and human behavior recognition

  • Developing deep learning based motion capture technology for video production industry

2015-2018 LG Fashion

  • Developing the mobile commerce system and achieved sales of $ 400 million

2010-2014 Samsung Electronics

  • Developing BigData system and dashboard for sales and retail of Samsung

  • Design and development of service softwares for smartphone and TV

2006-2010 Naver

  • Developing service platform for all NAVER applications

  • Designing and developing all portal services of NAVER

2000-2005 Wisepost

  • Developing avatar commerce system and providing avatar MSN messenger service with Microsoft

Peter YU

BNP Paribas Managing Director, Head of Asia Pacific TMT (Technology, Media, Telecom) Research

Managing Director, Head of Korea Research

Samsung Securities Senior Research Analyst, Research Center

Samsung Group Chairman's Office Business Analyst, Global Strategist Group

Samsung Fire & Marine Manager, Portfolio Investment

2003-2019 BNP Paribas

  • Guided and coordinated team members’ activity in TMT sector research

  • Produced thought-provoking thematic research

  • Hosted various events such as flagship BNP TMT conference

  • Introduced data science, and automation of work process

1997-1999 Samsung Group Chairman’s Office

  • Samsung Securities Interest Rate Derivatives Project

  • Samsung Life Insurance ALM (Asset Liability Management) Project

  • Samsung Life Insurance Database Marketing Project

  • Samsung Techwin Digital Still Camera Project

1996-1997, 1999-2000 Samsung Fire & Marine

  • Korea equities and derivatives investment

  • Overseas fixed income investment


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29th Floor East Tower, Hanoi Lotte Center,

54 Lieu Giai St, Ba Dinh District, Hanoi, Vietnam


1210 DREAMPLUS Gangnam,

Gangnam-daero 311, Seocho-gu, Seoul, S.Korea

▮ Partner Companies & Organizations

We, VIVACE, are trying to build wide range of business network globally by associating with best in breed players in their domain expertise ranging from venture capital, finance, AI, trading to many more industry field. We are very dedicated to work closely with partner companies to deliver best quality services and satisfaction to our clients.